mother with baby in a baby bouncer

1961 - a brand is born

Baby's in retro BabyBjörn bouncers

1963 - bouncers and doctors

Björn & Lillemor with children

1965 - becoming parents

BabyBjörn retro logo

1964—logo and marketing

BabyBjörn Björn - the founder with a baby

1965—the inflatable changing mat

Bib with the deep spill pocket - a classic from BabyBjörn

1968—the bib

The toy container - BabyBjörn history

1970—the toy container

Family walking with dog in the fores

1973—Close to heart

Changing diapers in the ’70s

Changing diapers in the ’70s

’80s version of the BabyBjörn bouncer

’80s version of the bouncer

BabyBjörn ‘80s diaper bags

‘80s diaper bags

Popular travel crib from the ’80s

Popular travel crib from the ’80s

Lillemor’s holiday retail concept1985—color crush

1985—colour crush

Dads in ads in the ’80s

Dads in ads in the ’80s

Denim design in the ’80s

Denim design in the ’80s

1991—the classic baby carrier

1991—the classic baby carrier

1994—introducing a new color to the industry

1994—introducing a new colour to the industry

BabyBjörn 1997—classic designs…

1997—classic designs…

Björn & Lillemor BabyBjörn family

2000—new inspiration

BabyBjörn 2005—potty time

2005—potty time

Father with baby in Baby Carrier One Air

2013—introducing Baby Carrier One

Dad's with baby in Baby Carrier One dadstories collection

2017—#dadstories

BabyBjörn second generation

2019—second generation

BabyBjörn 60 anniversary press information

Press information